Saturday, January 1, 2011

Our role models does it again. She is one  of the most powerful media  figures in the world... Oprah is her name.  Oprah Winfrey is launching her new network called OWN today. 

Oprah Winfrey states :

"If you're on the outside looking in, of course it looks like a big risk," Winfrey told the paper. "But for me, it's not so much about going wider. It's about going deeper, so that you have a platform that has a deeper impact."

A joint venture between Harpo Inc. and Discovery Communication, OWN is replacing the Discovery Health network. OWN will initially be available in more than 80 million homes.

The startup cost for the network, which was originally announced three years ago, has ballooned to a reported $189 million.
In June, Winfrey ends her wildly successful weekday syndicated show after 25 years.

In her OWN preview special, Winfrey also touted "Master Class," a series that will spotlight prominent people who include Diane Sawyer, Simon Cowell, Jay-Z and Condoleezza Rice. The show airs Sunday.
"In the Bedroom with Dr. Laura Berman" provides counseling to couples to help them repair their sex lives. It airs Monday.
On "Your OWN Show: Oprah's Search for the Next TV Star," 10 contestants will compete to win a hosting job on an OWN show of his or her own creation. The finalists were chosen from more than 9,500 online audition videos and thousands more hopefuls at open casting calls. "Your OWN Show" premieres Friday.
Other shows, including reality series with Sarah Ferguson, Duchess of York, who says, "I am broken," and with troubled father-and-daughter actors Ryan and Tatum O'Neal, are among programs promised for later.
Initially, the schedule is heavy with sneak previews of series yet to come and multiple repeats of current shows, including Winfrey's special, for those who missed them the first time.
"There are so many things happening here at OWN, and we're just getting started," Winfrey, 56, said as her preview drew to an end. "Every day, here's what I'm hoping — that you will find something here to inspire you."
OWN initially will be available in more than 80 million homes. Originally announced three years ago, the venture's start date had twice been delayed while its cost ballooned to a reported $189 million.

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